I didn’t know egg prices were THIS high . . . CNN says next month’s White House Easter Egg Roll will include CORPORATE BRANDING for the first time. The annual event has been a tradition on the South Lawn since 1878.
It’s not the first time it’s had ANY type of sponsor. The American Egg Board donates the eggs each year, and others kick in money to avoid using taxpayer dollars. But it’s the first time you’ll be able to pay to have your logo prominently displayed. (Salon.com joked it’ll be called the “Tostitos Easter Egg Roll”.)
An event company hired by the White House sent out a nine-page document offering different branding opportunities. Packages range in price from $75,000 to $200,000.
You can pay for things like “naming rights for key areas or elements”, “logos featured on event signage”, and “custom-branded” Easter baskets.
Like always, people online are split. Some think making money off it is wrong, especially with kids involved. Others think it’s just a silly event, so might as well make a few bucks.
All the money will go to the White House Historical Association nonprofit that works to educate people on the history of the White House. They also pay for the official presidential portraits.
(CNN)
