Sweethearts Says Their “Marry Me” Hearts Are Legally Binding This Year

If you hand someone a candy heart with “Marry Me” on it next month, you might need to sign a prenup.

Sweethearts just launched a jokey ad campaign claiming their candy hearts with messages are LEGALLY BINDING this year.  Don’t worry, they’re not really.

They added a feature to their website where you can scan their hearts with your phone, and it helps you follow through on the pledge.

If you scan a “Marry Me” heart, it leads to a site that helps you get married online.  A “Move In” heart helps you hire movers.  And a “4Ever” heart helps you buy heart-shaped GRAVESTONES.  (They went dark with that last one.)

Their gimmick last year was “Situationship” hearts that were blurry and hard to read.  But a new poll found over 80% of young people are over relationships that aren’t well-defined.  92% said they want people to stop sending mixed messages and just say what they mean.

(Here’s a video they posted.)

 

 

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(PR Newswire)