If you head into next week and you’re not feeling it, just be upfront and tell your boss you’ve got a “case of the Mondays.” Then get drunk at your desk guilt-free. (???)
Coors Light got made fun of this week for an ad with an obvious misspelling. It was in print ads and on a big screen in Times Square. It said “Mountain Cold Refreshment,” but they spelled it “reFERSHment.” (Here’s a photo.)
Now it looks like the whole thing was a clever marketing stunt. They just announced they’re temporarily changing their name to “Mondays Light”, so people can go out and BUY a “case of the Mondays.” (Here’s a photo.)
Their press release kept up the claim that the typo was a mistake, but they had a whole ad campaign locked and loaded. They even did a poll that found 41% of people think the Monday after the Super Bowl is one of the worst days of the year.
They’re selling 12-packs of “Mondays Light” nationwide for a limited time. You can also win some by posting a photo after their ad runs during the Super Bowl.
(Here’s a video.)
(PR Newswire / Marketing Dive / CoorsLightMondays.com)
