If you’re trying to decide on a new color to embrace next year, look no further than your morning bowel movement.
Pantone revealed its “Color of the Year” for 2025, and it’s BROWN. They’re calling the specific shade Mocha Mousse, which is a somewhat lighter brown.
Some people are calling it “a win for quiet luxury“. Other people say it looks a lot like POOP. Or at least the POOP EMOJI. (Which is yet another bad omen for 2025, coming off “en[crap]ification” being named “Word of the Year,” and 2025 starting with WTF.)
For the record, Pantone describes it as, “a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.” Maybe it works for you.
But in the comments, some people seemed less than excited. One person compared it to “sad beige,” and others said it was “too boring, dull, and neutral.” (And another person added, “Mocha Mousse is my drag name!”)
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